PLATHONGKUM

“N.B. Phokaphan” was founded by Mr. Pichet Sungkitbool with the goal of providing consumers with high-quality fish maw. The business started by serving customers in rural and suburban areas, gathering experience, knowledge, and reputation until it became well-recognized and warmly received by the market.

After cultivating expertise as a fish maw merchant for over 30 years.

“Plathongkum,” the next-generation brand, is committed to preserving traditional standards while enhancing product development and expanding product lines with meticulous attention to detail. The brand dedicates itself to delivering reliable, high-quality products and continually seeks the best processes and goods to deliver to each valued customer.

A business approach centered on always listening to customer feedback has driven continuous growth since the company’s founding.

From N.B. Phokaphan’s fish maw journey into online marketing to its warm reception by fans of premium fish maw and fine Chinese cuisine, the brand “Plathongkum” was born, embodying the founding intentions of N.B. Phokaphan.

“Plathongkum” is devoted to delivering a unique experience to fans of premium fish maw and exquisite Chinese cuisine, which represents a cultural heritage made from the finest ingredients sourced globally.

Mission

“Enhance life’s special moments by delivering the finest dried seafood and Chinese culinary ingredients to your table.”

We believe every celebration deserves an exceptional culinary experience.

We are dedicated to sourcing premium dried seafood to be transformed into top-quality
Chinese ingredients, making every dish a memorable, special moment in your life.

Plathongkum offers not only quality ingredients but also the taste of tradition and excellence,
enriching family gatherings, festival celebrations, and personal milestones alike.