“N.B. Phokaphan” was founded by Mr. Pichet Sungkitbool with the goal of providing consumers with high-quality fish maw. The business started by serving customers in rural and suburban areas, gathering experience, knowledge, and reputation until it became well-recognized and warmly received by the market.

After cultivating expertise as a fish maw merchant for over 30 years.

“Plathongkum,” the next-generation brand, is committed to preserving traditional standards while enhancing product development and expanding product lines with meticulous attention to detail. The brand dedicates itself to delivering reliable, high-quality products and continually seeks the best processes and goods to deliver to each valued customer.

A business approach centered on always listening to customer feedback has driven continuous growth since the company’s founding.